Instrument everything
If it isn't measured, it's a rumor. Every campaign, sequence, and send emits telemetry (reply rates, bounce curves, sender reputation) that feeds back into the system.
PETER GALILEE
// core thesis Marketing is an engineering problem.
CTO @ SIMPLYLINKED
USC MARSHALL · MAGNA CUM LAUDE
01
THESIS
Most companies treat marketing like an art project: taste, luck, and vibes. I treat it like infrastructure. Audiences are datasets. Funnels are pipelines. Messaging is a function of input signals. And anything that runs twice should run itself.
Automate the repeatable
Humans should make judgment calls, not copy-paste. Targeting, enrichment, personalization, and follow-up are code paths: versioned, tested, and shipped.
Compound the learnings
A campaign that fails with data is worth more than one that wins without it. Ship, measure, refine, redeploy. Growth is an iteration loop, not a bet.
02
SYSTEMS
What I build at SimplyLinked: the technical stack behind an acquisition engine that turns targeted data into qualified conversations.
SYS.01● LIVE
Acquisition Engine
The orchestration layer. Audience definition to launched campaign as one continuous, observable pipeline: targeting, messaging, sending, and feedback in a single loop.
SYS.02● LIVE
Data Warehouse
Clean, verified, campaign-ready audience data. Bad data burns sender reputation, so validation, dedup, and freshness checks run before a single message does.
SYS.03● LIVE
Enrichment Center
Raw contacts in, context out. Firmographics, roles, intent signals, and local-market data layered on so every message can be shaped to the person receiving it.
SYS.04● LIVE
Outbound Portal
Deliverability as infrastructure: authenticated domains, sender rotation, warm-up schedules, and controlled volume. Great messaging is worthless if it never lands.
SYS.05● LIVE
AI & Automation Layer
The multiplier across everything above. AI-assisted personalization at scale, automated QA on lists and copy, and agents that handle the repeatable so operators only touch the exceptions.
03
OPERATOR
Engineer's hands, business-school head. I sit in the gap where most growth breaks down, between the people who understand the market and the people who can build the machine.
NOW
CTO @ SimplyLinked
Building the technical systems behind SimplyLinked's acquisition engine: automation, AI, and outbound infrastructure for B2B and B2C customer acquisition without the chaos.
EDU
USC Marshall School of Business
Graduated magna cum laude. Trained to read a P&L; chose to write the software that moves it.
MODE
Full-stack growth engineering
Comfortable across the whole surface: data pipelines and infra on one end, positioning and offer design on the other. The interesting problems live at the seam.
04
CONTACT
Have a growth problem that looks like an engineering problem?
It probably is. Send a signal. I read everything.